Our Story
Hi. I'm Joe Rogers. We never set out to create a new rodeo league. During covid in 2020, several of my friends had children who were attempting to compete in the pro rodeo industry. As a sponsor to assist the young men and young women, I was given an opportunity to learn the ins and outs of the rodeo world. The more I learned, the more I saw a need to make it better for the athletes, the audience, and the producers. I pride myself on my circle of friends who are incredibly successful in their areas of business. After many conversations, meetings, and late-night discussions, we decided that we have the perfect backgrounds, marketing experience, logistical experience, financial experience, who together as a group, we are excited to be embarking on this new journey. I'm incredibly lucky to have assembled this team of partners, to make this a very successful league, for many years to come.
Thank you to my trusted friends and family, for your guidance, friendship and partnership, as we build something amazing.
What Makes Us Different?
Four Things ...
1. The Fan Experience is Our First Priority .. MORE ENTERTAINMENT.. MORE ACTION.. MORE FUN!
2. Every single athlete is paid as a professional. We will have the top athletes in the world represented on the 42 teams throughout the country. Each team is competing against the other six teams in their region, at each event.
3. We own our arenas. Every rodeo event in the country will be held in one of our 12 huge, covered arenas. The arenas are designed to be set up or taken down in just 6 days. This provides us with the flexibility to host an event virtually anywhere there's 8 acres of cleared flat space.
4. Because we own the arenas, we retain 100% of the concession revenue. We keep 100% of the merchandise revenue. 100% of the ticket and parking revenue. We don't have to pay the hundreds of thousands of dollars in facility rental fees. We are able to provide our sponsors and advertisers greater value. That means we can invest into more entertainment, reasonable ticket prices, food, and team merchandise for your family, while sharing a far greater percentage of the revenue with the athletes. We believe this is a perfect recipe for a successful rodeo league.